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Reach Prospective Customers With Direct Mail

August 03, 2020

Social distancing has made it harder to visit homes and meet with prospective customers to get the word out about your business. As a workaround to this, consider a direct mail program through ABC Supply’s Freedom Programs to help you reach qualified homeowner prospects.

Here’s how ABC Supply can help you create a successful direct mail program:

  • Reach the Right People: Target single-family households within a designated zip code or address that is at least 10
     years old. This helps you avoid wasting marketing dollars on unqualified contacts like renters, owners of brand-new homes under warranty or those outside your service area.
  • Personalize Your Mailing: Show homeowners that you’re trying to reach them by including their names on the mailings.
  • Share an Irresistible Offer: Include messaging that identifies a need, promises a valuable benefit and presents a clear call to action.
  • Make Your Company Stand Out: Showcase your company name, logo, website and an eye-catching image of a completed project.
  • Follow Up: You’ll receive a list of the names and addresses of the homeowners who received your postcard so you can follow up with them.

Looking for more tips on marketing your business during the challenges of the coronavirus outbreak? Learn about our Freedom Programs and other ways we support our customers.