3 Ways to Better Serve Your Customers

Posted April 11, 2017

Here are the products and solutions to consider as you guide your customers.

With the busy summer months approaching, guiding customers to make decisions that help projects be as successful as possible becomes even more important. In turn, you increase your chances of earning positive online reviews and referrals. Plus, when projects go well, you’re more likely to sell in bigger scopes the next time around.

Consider these products to help you drive business throughout 2017:

1. Recommend More Durable Products

From hail to snow to hurricanes, storm activity was up in 2016, according to AccuWeather. This means that many contractors may continue to have storm business throughout the year, or, at a minimum, your customers may be interested in products that will be more resilient against future storm events.

As your customers’ expert in durable product solutions, it pays to demonstrate your expertise by making smart recommendations that keep your customers’ best interests at heart. Consider recommending more resilient siding and roofing products that can weather future storms.

Looking for the right materials for your local area’s conditions? Take advantage of an ABC Supply Solution Center near you for a professional place to meet with your customers, discuss products and finalize decisions.

2. Suggest Energy-Efficient Solutions

From light bulbs to appliances, energy-saving products continue to be top of mind for homeowners and businesses alike. Sustainable materials are also something they’re considering in construction.  Norandex Extreme Windows

Whether your customers are in an area with energy-efficient regulations (like the California energy code, Title 24), have an opportunity to receive solar tax credits or simply want to bring down their energy bills, the green movement will continue to affect construction projects nationwide. According to Roofing Contractor’s State of the Industry Report, the residential solar market alone is expected to grow by 50 percent over the next five years.

ABC Supply offers a variety of products from siding to roofing and insulation that can provide energy-saving improvements to your customers’ projects. Additionally, Norandex’s energy-conserving eXtreme™ window line offers sustainable solutions. Pro tip: Add tinting to glass to reduce solar heat gain and to protect flooring, carpeting and furniture—all without obstructing the outside view.

3. Bring More Technology Into Your Business

As a contractor, you are often so focused on staying up-to-date on the best products in the industry and getting your jobs done on time that it can be easy to forget about the products and tools that can benefit you. Bringing technology into your business will increase your efficiency and give you the option to work anytime, anywhere, freeing up your day, so that you can spend more time with your customers.ABC Connect on tablet

Yes, the idea of bringing technology into your business may require a workflow change. But just as you are there for your customers to walk them through big decisions, your supplier is there for you, too.

At ABC Supply, we offer ABC Connect, our online program that integrates with trusted business-management systems that contractors are already using. By making it easier for contractors to create estimates and place orders, we can help you run your projects more efficiently. ABC Connect also integrates with our Pictureit software to allow contractors to create virtual photo renderings that can shorten the customer decision cycle.


ABC Supply is here to help you discover which products and tools are right for the job, and we are always happy to help identify opportunities for your business. You can also look at our online product catalog to browse a complete list of products and manufacturers we carry.