Dated 1/5/2010
NEW YORK, NY and INDIANAPOLIS, IN (Nov. 5, 2009) - Phillips-Van Heusen Corporation (NYSE: PVH) announced today a multi-year agreement in principle with the Indy Racing League (IRL), the sanctioning body for the IndyCar Series, for its IZOD brand to become the title sponsor of the newly renamed IZOD IndyCar Series.
The IZOD IndyCar Series, which will mark the League's first title sponsorship since 2001, introduced its new logo and key partnership details today, with additional activation, promotional plans and marketing initiatives to be revealed in the coming months, prior to the start of the 2010 season.
Under the new arrangement, IZOD will also retain its designation as the official apparel partner of the Indy Racing League, which began in 2008. Key elements of the agreement are expected to include:
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