U.S. Soccer legend Landon Donovan is coming! ⚽
Kick Start 2026
Las Vegas Convention Center | West Hall
January 20 - 22, 2026
Booth #4501
- Soccer Simulator: Compete for daily prizes. Three winners each day.
- Speaker Sessions: Discover newest advancements in roofing technology and gain valuable insights from sessions focused on Latino education and industry trends.
- Soccer celebrity appearance by Landon Donovan!
Booth #3920
- Truck Racing Simulator: Race for prizes. Three winners each day.
- Tech Counter: Discover how myABCsupply and our integration partners simplify your workflow and connect you with leading industry technologies.
- Meet Our Team: Get expert advice and answers.
- Happy Hour: More chances to connect.
Featured Speakers
Gustavo Arteaga
Latinos en Roofing
Gustavo Arteaga
Gustavo Arteaga is the Managing Director of Latinos en Roofing University and a leading voice in helping roofing contractors scale with structure, systems, and strategy. With deep experience in sales operations, leadership development, and business infrastructure, Gustavo works directly with contractors across the U.S. to turn production into profitable, sustainable companies. His work focuses on building teams, implementing systems, and creating clear pathways from technician to true business owner. At IRE, Gustavo brings a real-world, no-fluff perspective on what it actually takes to grow and lead a modern roofing business.
Diego Luca
Latinos en Roofing
Diego Luca
Diego Luca is an Assistant Director at Latinos en Roofing University and a recognized Xactimate expert with a strong background in insurance restoration and claims strategy. He specializes in helping contractors understand scopes, pricing, and supplements so they can protect margins and get paid correctly. Diego has trained sales teams and business owners on estimating accuracy, documentation, and carrier communication, helping them win claims the right way. At IRE, Diego delivers practical insight into mastering the numbers and processes that separate average roofers from top-tier operators.
Wade Brown
JobNimbus
Wade Brown
Wade Brown is Vice President of Business Development at JobNimbus, where he leads strategic partnerships focused on helping roofing contractors grow more efficient, profitable businesses. Throughout his career, Wade has worked with technology companies dedicated to supporting roofers, helping them understand how to leverage best-in-class products—working together—to streamline operations, improve visibility, and scale with confidence. At JobNimbus, the industry’s leading CRM built specifically for roofers, Wade focuses on aligning strategic partners like IKO to deliver practical, real-world value to contractors. His work centers on ensuring roofers have the right tools, integrations, and relationships in place to run stronger businesses.
Marcos Ramirez
Latinos en Roofing | Toro Tax
Marcos Ramirez
Marcos Ramírez is an accountant, tax advisor, and Toro Taxes franchise owner with over 20 years of experience working directly with roofers, contractors, and business owners in the construction industry. Throughout his career, Marcos has focused on helping contractors legally lower their tax burden, set up their businesses the right way, and make smart financial decisions that protect profits and support long-term growth. His work goes beyond filing tax returns. Marcos serves as a strategic advisor, guiding clients on business structure, proper deductions, depreciation, tax planning, and separating personal and business credit. With a clear and practical approach based on real-world experience, Marcos helps business owners stop guessing with taxes and start running their businesses with more control, clarity, and confidence.
Nick Carnevale
Hover
Nick Carnevale
Nick is the Sr. Channel Partnerships Rep at Hover covering the Southeast. Helps contractors streamline operations and scale efficiently.
Erick Hernandez
Latinos en Roofing | E&D Premier Roofing & Solar
Erick Hernandez
Erick Hernandez is the Owner and Founder of E&D Premier Roofing & Solar, a leading roofing and solar company in Dallas, Texas. Known for his commitment to quality, leadership, and community impact, Erick focuses on building strong teams and a culture that retains top performers.
Lynn Foster
AccuLynx
Lynn Foster
Lynn Foster is responsible for company operations, ensuring effective strategy execution across all business functions. Lynn leads the company’s business development and customer success efforts, working closely with partners and clients to drive growth and long-term success.
Amparo Sancen
Latinos en Roofing | Sancen Contracting
Amparo Sancen
Amparo Sancen is the Founder and CEO of Sancen Contracting and the creator of Latinos en Roofing. After rebuilding her business, she became known for helping contractors implement structure, systems, and modern tools to grow. She trains roofing companies nationwide on leadership, communication, and using technology to scale efficiently.
Pete McKendrick
Roofr
Pete McKendrick
Pete spent 10 years in the construction industry, starting his career as an interior carpenter and later moving into a project manager and then general contractor role working for himself. He has owned two businesses in the contractor space over his lifetime. He spent many years helping homeowners on builds and renovations, managing all aspects of their projects and the associated trades.
8 years ago Pete transitioned to the tech side of the business trading in his tool belt for an office position. Working for a CRM in the roofing space he was able to help hundreds of contractors employ tech in their business to help them develop a better process. After wearing many hats with the CRM startup from sales to partnerships to contractor success, Pete joined Roofr in February of 2021 where he oversees product strategy.
Pete has always been a passionate teacher and coach and it translates to his desire to help contractors improve their businesses.
Tuesday:
JANUARY 20
12:45 PM
Turn Processes Into Profits – Latinos en Roofing
1:45 PM
How Elite Roofers Protect Margins with ABC Supply and JobNimbus
2:45 PM
How to Use Smart Tax Strategies in Your Roofing Business – Latinos en Roofing | Toro Tax
3:45 PM
Future-Proof Your Construction Business: Digital Automation that Delivers Real Profit – Hover
Wednesday:
JANUARY 21
11:30 AM
Culture Over Commission: Building Sales Teams That Stay – Latinos en Roofing | E&D Premier Roofing & Solar
12:30 PM
Win More Jobs Faster: The AccuLynx Advantage
1:30 PM
The AI Advantage: How Roofing Companies Are Using Technology to Grow! – Latinos en Roofing | Sancen Contracting
3:00 PM
U.S. Soccer legend Landon Donovan is coming! ⚽
Join us for an exclusive autograph signing!
Thursday:
JANUARY 22
11:30 AM
Why Your Sales Focus is Killing Your Business – Roofr
12:30 PM
How to Use Smart Tax Strategies in Your Roofing Business – Latinos en Roofing | Toro Tax
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